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- CommuniCare, Inc.
- R.
Jenkins, Ph.D.
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- Start with the end in mind: if you have a successful program, what will
the ______ (fill in the blanks, clients/families/
courts/communities/stakeholders) look like, how will they be better off
or positively affected? Think in “real terms”, not just hopeful or
idealistic ways.
- Cardinal rule !! Know your potential funder’s goals, objectives, giving
guidelines and expected outcomes from them – if you don’t know how to
learn this, call or e-mail them directly to consult before trying to
write your grant.
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- State the desired goal in terms that the funding agent will accept and
adopt (e.g., use their goal statement key words to align your goals with
theirs) – but avoid jargon for jargon’s sake
- A good goal statement declares what you want to measure and change, what
you want to see the direct impact of, for or to….
- State the desired objectives in measurable terms –
- Objectives should be SMART (specific, measurable, achievable &
realistic, and time specific/sensitive)
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- Good goal statements: “Orange Co. Teen Court Services will increase
diversion services to the Juvenile Court by 20% over the next fiscal
year.”
- Why good? Measurable, defines the time frame and actual service goal
(increased diversion services, that will be specified in objectives)
- Not so good: “Orange Co. Teen Court Services will decrease juvenile
delinquency by setting up a comprehensive teen court program for
diverted youth in the Orange Co. court system.”
- (hint: this is more like a
mission statement)
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- Objective # 1, related to “diversion services”: “Orange Co. TCS will
increase diversion services by instituting a new Teen Court program
during FY 2000-01 that will serve _#__ youth in a diversion
capacity.”
- Need to know (a) how many youth were diverted year prior to funding, (b)
program capacity to serve projected # of youth, (c) other diversion
programs in the county as a baseline for the measurable objective
- Why SMART? Specific (institute 1 program in a specific time frame w/
delimited # of children served), Measurable (# youth, fiscal year), Achievable
(based on needs assessment or court data), Realistic (compares funding
available w/needs assessment and time frame for accomplishing
objective), Time Specific (1 fiscal year)
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- Orange Co. TCS will increase volunteer recruitment by 50% during FY
2000-01 for the program
- Orange Co. TCS will increase # of youth participating in community
service activities through the program by 25% during FY 2000-01
- Orange Co. TCS will perform 12 jury / attorney training sessions during
FY 2003-04
- Again, you must know the baseline or prior year data, how you are going
to track or measure the participants in these activities, and how you
will report data to the funding source(s).
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- Every funder expects an evaluation plan. Know ahead of time that you must
keep track of : (a) data required specifically by the funding agent; (b)
process data that show if you’re implementing your program as you
proposed; (c) outcome data that show if you’re keeping your promises to
improve behavior/attitudes/ feelings/community/etc., and (d) data that
contrast your baseline/needs assessment information with what you will
accomplish by conducting your program
- If you cannot explain and plan your measurement approach, your grant
probably will not be funded!
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- Know your funding source’s standards for compliance and program success
(if not stated in their Request for Program Proposals, ask for this
information or if piloting a program, propose standards that are similar
to other successful or model programs that have worked with the
population you intend to serve)
- Define – “what constitutes success?”
- Include your evaluation plan in your overall grant/program plan
- Be sure to include evaluation and data collection activities in your
overall program activities list…don’t expect to get to it later, but
insist on it as part of the day-to-day job – include computer equipment,
software and staff evaluation resources in your proposal if you don’t
have it already
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- Web Resources:
- Council of Foundations http://www.cof.org
- Foundation Center Online http://www.fconline.fdncenter.org/
- Catalogue of Federal Domestic Assistance http://aspe.os.dhhs.gov/cfda/index.htm
- Carter McNamara’s wonderful web site on nonprofit development,
management and evaluation http://www.mapnp.org/library/ (everything from designing programs
and nonprofits to running their day-to-day operations including
finances)
- Nonprofit guides (free sample letters, grants, budgets etc. online http://www.npguides.org/grant/
- Grantwriters.com (online general resource): http://www.grantwriters.com/news.htm
(links page especially helpful)
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